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Behind Our Battery Store Franchise: The Industry’s History and Evolution

Our battery store franchise got started in 1988 in Green Bay, Wisconsin. At that time, we focused on meeting the demand for battery replacement – which is still a growing industry today! Technology has changed a lot since 1988, and Batteries Plus has evolved right along with it. Today, we’ve expanded to meet the needs of today’s consumers and businesses, offering batteries and much more. Here, take a look at a few of the ways our battery store franchise has grown and adapted.

Specialty Batteries

As the go-to battery store franchise, we’ve developed a strong reputation for having hard-to-find batteries to power a wide range of devices. That was true in 1988, and it’s true today. While technology has evolved, many devices still rely on specialty batteries to function. Batteries Plus franchisees provide consumers and businesses with replacements for devices such as:

  • Cars and trucks
  • Tablets and e-readers
  • Laptops
  • ATVs, boats, and RVs
  • Hearing aids
  • … and many more!

Best of all, our operations systems have grown even more efficient over the years. When customers need a battery that isn’t in stock, franchisees can special order it for them without any delay.

Smartphone Repair

In today’s world, the devices we use most are our smartphones. Initially, smartphone batteries can hold a charge for many hours. As the device is used more and more, that charge is reduced. Many smartphone batteries require replacement between 18 months and three years. The process of changing out a battery often requires expert assistance.

Batteries Plus provides replacement batteries for a wide range of smartphones and can replace these batteries in-store. We even sell chargers, ensuring that customers can keep their phones charged at home or on-the-go. This battery know-how is just one example of how we’re keeping pace in the evolving battery industry. Of course, our smartphone repair services aren’t limited to batteries. We’re able to fix damaged screens and much more. 


While we’re best known as a battery store franchise, Batteries Plus has specialized in lighting for years. We got our start in the lighting field by providing specialty bulbs that can be difficult to find elsewhere. Today, we complement these lighting solutions with smart home products and services and expert advice on how to best light every space. Used in combination, smart home systems, and energy-efficient bulbs can save customers a good deal on their electricity bills. Our business clients love that we can help them keep their energy costs low while taking advantage of valuable rebates.

As the demand for new solutions to save energy increases, Batteries Plus will continue to offer the latest green technology.

As consumer and business demands change, our battery store franchise will continue to adapt to meet them. Franchisees can count on us to leverage the latest research and technology to keep our model competitive.

Contact Batteries Plus today to learn more about how Batteries Plus stays on the cutting-edge among the industries we serve.

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