Joe Malmuth, VP of Franchise Development and Relations, C.F.E.
With proven success developing 26 franchise brands across multiple industries, Joe Malmuth brings over 15 years of experience, progressive thinking, motivation, and enthusiasm to the world of franchising. Known for his unique ability to seamlessly blend the art and science behind a revenue building franchise development program, Joe has been instrumental in the accelerated success of many world class and innovative brands.
With his involvement in the International Franchise Association in addition to his role as a board member with the Titus Center for Franchising at Palm Beach Atlantic University, Joe has contributed to the development and mentoring of many people within the franchise community. He continues to advocate for stronger franchisor transparency and community involvement, with the goal of building better franchise opportunities.
In his current role with blue chip franchisor, Batteries Plus, Malmuth, Joe Malmuth, VP of Franchise Development and Relations, C.F.E., oversees the entire franchise system both domestically and internationally. In his first 12 months with the organization, he has successfully guided the growth of the franchise system through the COVID-19 pandemic with over 45 new store signings and significant increases to the already strong financial performance and success of their franchisees.
Chief Strategy Officer
Jon manages all franchising, development and strategic operations at Batteries Plus and is directly responsible for identifying and cultivating the strategies that will keep Batteries Plus a thriving national brand that’s continually poised for growth. He works to assist both prospective franchisees and new store owners, and leads the corporate strategic planning practice and oversees a number of enterprise-level projects.
Jon joined Batteries Plus in April 2019. Prior to this, Jon served as Group Director of Business Operations at Whataburger where he was responsible for segment planning and production, acquisition integration, enhancing franchisee communication, and implementing improvements to segment operations. Prior to this, he held a number of leadership positions during his almost 10 years at Cabela’s, opening new commerce channels and spearheading initiatives to improve company profitability more than $130M. He was also instrumental in Cabela’s $5B transaction to Bass Pro Shops in 2016, helping achieve a purchase price that was about a 20% premium to market cap at the time.
“The power of the franchise model has always been core to the vision of Batteries Plus. Franchisees allow our brand to serve hometowns across America with authentic local experts and a level of personal service that is unmatched in the market today. Combine those advantages with our growing industry segments and omni-channel strategy, and you have a fantastic investment opportunity for new owners and established portfolios.”
Chief Officer of Retail Growth
Kirtis and his team help educate franchisees on desirable territories and sites. His overall goal is to guide you to the best location possible to help set your new store up for success.
Kirtis joined us in June of 2019. In his position as Chief Officer of Retail Growth, He oversees the Real Estate, New Store Development and Business Analytics teams. His team assists franchise owners in opening new stores, while driving market performance through the development and implementation of innovative new marketing strategies. Prior to this, Kirtis served in executive level positions at both Whataburger and Cabela’s.
“It’s no secret that the first year is critical to any business long-term success. Our Real Estate selection and new store opening processes are designed after using data and insights available from opening over 700 stores across the country. Our competitive advantage as a needs-based essential retailer allows us to be flexible in our approach and maximize the value proposition for every new store investment.”
Chief Executive Officer
Scott is a highly accomplished executive with over 25 years in retail and e-commerce, who joined Batteries Plus as the company’s CEO in January of 2019. Scott was selected due to his perfect combination of experience, expertise and vision. Prior to Batteries Plus, Scott held a number of positions at Cabella’s, including President of Cabela’s Inc., Executive Vice President and Chief Commercial Officer. During his six-year tenure, Scott’s achievements included driving significant results by improving retail operations, revamping marketing, as well as many others. Prior to Cabela’s, he held senior management positions with Fanatics, Samsclub.com, and OfficeMax.
“As folks look at our Franchising opportunity, I want them to know several things. First of all, I joined this organization thinking about growth, thinking about high-level customer service, and thinking about making our franchise owner network very successful. We’ve consistently been able to invest in the business, we’ve consistently been able to roll out new product categories and new services and be able to evolve the brand. I want them to know that is going to continue in the future. We see the opportunity to go from 740 stores to 800, 900, 1000, with opportunities that bring us more and more coverage, more and more success for multi-unit franchisees and more and more buying power to bring increased margin and profitability to the franchise owner.”
Chief Operations Officer
Shawn has been with Batteries Plus almost from the beginning. He began his journey as a store retail associate and eventual store manager before joining the corporate team as a Category Manager in 1996. Over the past 24 years, Shawn has built a comprehensive knowledge of the company’s operations, holding a number of important positions including: Senior Product Manager, VP of Product Development, VP of Merchandising and, most recently, President of the company’s Ascent platform.
As President of Ascent, He oversees all day-to-day operations of the business, while using his extensive knowledge of the battery, bulb and repair industries to create lasting partnerships with international manufacturers, develop new product and service offerings, and manage quality assurance, distribution and consumer engagement. He balances his broad operational knowledge with a first-hand understanding of what it’s like to work in our stores.
“Our business has diversity between batteries, bulbs, and services, whether it’s device repair or key cutting, and you have a commercial aspect to it too. A lot of times you’ll buy a franchise and it’s retail or it’s just food, or it’s just one segment, so our diversification fence-lines the business and protects it overall.”