In honor of International Women’s Day, we honor female franchisees
In the past 10 years, the number of female business owners has risen significantly, with four out of every 10 businesses in the United States now owned by women, according to “The State of Women-Owned Businesses Report 2018” by American Express.
In honor of National Women’s Day, we spoke with two Batteries Plus Bulbs owners who found that we were a great franchise for women and talked about what drew them to the brand and how they are helping to shape the changing franchise landscape.
The path to ownership
Jane Watts is co-owner with her partner June Riner of four stores located in the Atlanta area. Jane came to Batteries Plus Bulbs after searching out various ways of working for herself.
“I always knew I wanted to be a business owner. Somehow, I thought you had to invent something to do this.”
Having served in the Coast Guard, Jane initially explored the idea of inventing some sort of drying apparatus for divers, but found it difficult to compete in the overcrowded world of inventors.
After participating in a Team Bicycle event called Race Across America, Jane developed the confidence to strike out on her own.
“That experience taught me maybe my dreams are bigger than just me. I started looking at franchises.”
She ultimately selected Batteries Plus Bulbs because, “They were a genuine good group of people that believed in their business and wanted successful people with determination to join them.”
Like any business, Batteries Plus Bulbs franchise owners face a variety of unique challenges.
Bernie Perryman owns two stores in Minnesota. For her, the greatest challenge she faces is, “the recognition that we have to go against big box stores and Amazon.”
In addressing this competition, Bernie stresses the need to maximize the customer experience by offering something the big stores can’t.
“We are the professionals. Customers are coming to us because we’re professionals, and they walk out with a service and/or product knowledge that they wouldn’t have gotten anywhere else.”
She also spoke about the importance of building the right team of employees and how her approach has changed over the years.
“I used to be competitive and focus more on the product. Now I focus on the ‘who.’”
For her, a key component of team building is making herself available to her employees.
“I don’t need to micromanage, but I need to be visible and in the store with everyone so that they know I don’t work for the almighty dollar, I work for them, my team.”
When asked about her greatest successes, Bernie listed a number of significant accomplishments.
“We have grown our commercial business to over $1 million,” she says. “Also, I am very proud of our device repair. We have built a store within a store and are hitting it out of the park!”
Jane also stressed the importance of a great team as a major component of her success. “Bringing a team together is the most satisfying thing for me,” she says. “Our people are the assets of our business and the reason we have been able to sell and service the big companies and local government for all their needs.”
Jane offered the following advice for anyone considering a franchise opportunity.
“If you set your mind on something and do the due diligence necessary to be certain it will work, you will achieve success,” she says.
Through their hard work and generous commitment to their employees, franchise owners like Bernie Perryman and Jane Watts are helping better the balance and better the world.
Learn more about our franchise opportunity
To learn more about becoming a Batteries Plus Bulbs franchise owner and to take a deep dive into our business model to see if we’re the right fit for you, please explore our research pages. You can also fill out the form below to download your free franchise report and start a conversation. We look forward to hearing from you!